(trashed Onetime image from 2009/2010)
Much like a musical artist, I often struggle with the want to subcome to the idea of creating designs that would easily appeal to a broader audience. I guess that would be the same as an artist making music to go mainstream–not saying that those who do dont really enjoy it, but it holds no integrity with that craft’s culture. In the case of Onetime that would be producing graphics thatre not pertinant to history or to my personal liking for profits.
Really and truly, one of the main reasons I began Onetime was because I felt there was a definite gap in clothing graphic’s meaning and the consumer’s choice in brand. I felt that one doesnt have to sacrafice meaning for asthetic appeal. So early on in my walk with Onetime came the idea to have every design contain a loose meaning or historical story. And since then, thats whats felt right to me and my choice of build for my brand Onetime.
❝ When anything can be art, art is not much of anything.❞ –Darby Bannard
I try to approach every design with a kind of didactic mind-state whenever I’m designing for Onetime. It’s what drives me. It’s what inspires and pushes me to continue creating.